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URBAN HYDRATION X SPIDER-MAN NO WAY HOME
MARKETING STRATEGY | SOCIAL CAMPAIGN | MEDIA INSIGHTS
Urban Hydration Teams Up with SONY Pictures’ Spider-Man™: NO WAY HOME DVD Release with Movie Night Kits!
Cross brand promotion created to garner new followers/consumers and generate social and media impressions for the brand.
Leverage social media notables and influencer relationships for UH X Spiderman No Way Home box unveil to engage and drive followers for anticipation of the partnership. Leverage media relationships to pick up and share new campaign for media impressions.
INSIGHTS
This campaign garnered 3.8 Billion impressions and 60K Lifetime Views.
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