MARKETING CAMPAIGN | SOCIAL CAMPAIGN | PUBLIC RELATIONS
Healthcare.gov efforts were to expand health insurance coverage to improve health equity and respond to the health and economic challenges of the COVID-19 pandemic.
Expand Healthcare.gov efforts to expand health insurance coverage to improve health equity and respond to the health and economic challenges of the COVID-19 pandemic. Creating a marketing and social media campaign to reach millions of uninsured individuals currently eligible for subsidized coverage under the Affordable Care Act (ACA).
To reach as many people as possible, developing a well-targeted marketing, outreach, and assistance campaign to help uninsured adults become aware of their options and enroll in health insurance coverage that fits their families’ needs. Specifically, this plan was created to engage the African American community.
Amplify Healthcare.gov messaging via digital and social media assets upon its digital/broadcast launch via earned media that connect the campaign to positive cultural moments that include engaging digital influencers.
Carry out a strategic public relations plan to serve as the foundation for external communications outreach for the campaign.